INTERNAL EXTERNAL Readvert: Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead Digital Fundraising) Fixed-Term NO-B Post, Jakarta, Indonesia

## INTERNAL EXTERNAL Readvert: Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead Digital Fundraising) Fixed-Term NO-B Post, Jakarta, Indonesia - Organization:UNICEF - United Nations Children's Fund - Office:UNICEF Jakarta INTERNAL EXTERNAL Readvert: Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead, Digital Fundraising), Fixed-Term, NO-B, Jakarta, Indonesia, Post# 135002 Position type:Fixed Term Appointment Division/Equivalent:Bangkok (EAPRO), Thailand School/Unit:Indonesia Department/Office:Jakarta, Indonesia Categories:Fund Raising UNICEF works in over 190 countries and territories to save children's lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job - it is a calling. UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. Visit our website to learn more about what we do at UNICEF. For every child,Inspiration The implementation of an audience-focused marketing-led approach to the engagement of mass-market Individuals audiences is a key pillar of UNICEF Indonesia's ambitious growth strategy. By achieving a clear understanding of the demographics, behaviours and motivations of specific audience segments UNICEF will then be best placed to create tailored audience-focused products and engagement methods along with integrated supporter journeys. These journeys will span all aspects of the engagement funnel - from pre-acquisition positioning all the way through to ongoing retention, donor care and value maximisation. A key element of this new approach will be to scale-up UNICEF's digital fundraising approaches as part of the overall approach to supporter engagement. Under the supervision and guidance of the PSFR Specialist (Head of Supporter Marketing), this role will bring growth marketing specialist expertise and skills to digital fundraising and marketing, owning the donor acquisition funnel and efficiency metrics (CPA, LTV, ROAS). The incumbent will be responsible for the following key end results: 1. Manage digital fundraising activities across Meta, Google, TikTok and other digital assets, including UNICEF donation pages, to support donor acquisition and revenue objectives. 2. Ensure income and donor acquisition targets are met according to budget and schedule, with a clear focus on maximizing ROI and net revenue. 3. Provide technical expertise and recommendations to strengthen audience-centric fundraising and marketing approaches. 4. Drive collaboration with the broader Private Sector Fundraising and Communications teams to successfully develop and execute integrated campaigns and ensure that all digital content and messaging abide by national laws and sociocultural sensitivities. This is a Fixed-Term contract for 2 years duration. Re-advertisement: applicants who had previously applied will be considered and need not re-apply. How can you make a difference? The PSFR Officer [Growth Marketing Lead, Digital Fundraising] will be responsible for the following functions: Digital Strategy and Implementation - Contribute to the development and implementation of the digital fundraising strategy and annual workplan, in consultation with the Head of Supporter Marketing. - Serve as the primary digital fundraising leader, fostering a data driven and results minded culture and driving digital fundraising transformation across the organization. - Identify opportunities to improve digital fundraising performance, donor acquisition and supporter engagement through market analysis and performance insights. - Support the integration of digital acquisition campaigns into effective supporter journeys to enhance donor retention and long-term value. - Provide strategic and operational inputs to digital agencies and service providers to support effective campaign delivery and performance optimization. - Ensure digital acquisition campaigns are integrated into effective, tailored supporter journeys to ensure long-term engagement of audiences Digital Campaign Management and Optimization Manage the planning, implementation, monitoring and optimization of digital fundraising campaigns to achieve agreed income and acquisition targets. Monitor and manage allocated digital fundraising budgets to ensure efficient use of resources and maximize return on investment. - Develop campaign briefs and coordinate with agencies, suppliers and internal stakeholders to ensure timely and effective execution. - Analyze campaign performance, donor behavior and digital metrics to identify trends, generate insights and recommend improvements. - Utilize analytics tools and dashboards to support data-driven decision-making and continuous performance improvement. - Contribute to testing and optimization initiatives aimed at improving campaign effectiveness, conversion rates and revenue generation. Digital Ecosystem Management - Support the development, maintenance and optimization of UNICEF donation pages and other digital fundraising assets to improve engagement and conversion. - Collaborate with relevant teams and service providers to enhance user experience, supporter journeys, digital functionality and performance measurement. Ensure digital fundraising activities are effectively integrated with broader fundraising, communications and engagement initiatives to provide a consistent supporter experience. Collaboration and Partnership Management - Collaborate closely with Private Sector Fundraising, Communications and other internal teams to develop and implement integrated campaigns. - Manage day-to-day relationships with digital agencies and external service providers to ensure delivery against agreed objectives and quality standards. - Provide digital fundraising expertise and advice to internal stakeholders to support campaign planning and execution. - Ensure that digital content, fundraising activities and supporter communications comply with UNICEF policies, national legislation and local cultural considerations. Knowledge Sharing and Capacity Building - Keep abreast of emerging trends, innovations and best practices in digital fundraising and marketing, and apply relevant learning to improve performance. - Share knowledge, insights and lessons learned with colleagues to strengthen digital fundraising capabilities across the organization. - Provide guidance and support to colleagues and team members on digital fundraising tools, processes and campaign implementation as required. - Support the supervision and coordination of digital fundraising activities, contributing to a collaborative, results-oriented and learning-focused team environment. - Provide coaching and technical support to team members and contribute to the development of digital fundraising knowledge and skills within the team. If you would like to know more about this position, please review the complete Job Profile here:SJP NOB PSFR Officer [Lead Digital FR] 135002 Revised 8Sept26 clean.docx To qualify as an advocate for every child you will have... Minimum requirements: - Education: University Degree in Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics or any related field. - Experience: Minimum 2 (two) years practical professional work experience in digital marketing, business, or media analytics - Language Requirements: Fluency in Bahasa Indonesia and English. Skills & Competencies- Expertise in paid media performance marketing channels such as Meta, Google Ads (SEM, Display) - Deep understanding of performance marketing, attribut